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BREEDER WEBSITES
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SONNEK FILES

Sonnek File: February 4, 2010
Positive Promoting!

Consumers today are driven more by their feelings when purchasing products at their local stores. Think of the choices you have when purchasing shampoo or any other product. The images the general public sees in commercials, news reports, and print are very important to ensure they are willing to buy the products. The dairy industry has been taking a hit in the image department from the videos and “investigative reporting” that’s has been done recently and is scheduled in the near future. It is our responsibility in the dairy industry to work together to ensure we are keeping positive images on the front page instead of the negative ones.

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NEWS


Mar 11, 2010
See all of today's news
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FEATURED SALES
3/05/10-3/11/10: Belding MI Speek-NJ Online ET Sale, BovineBid host, CanAm Sales, mgr.

3/15/10: Juneau WI Paule-View & Partners Dispersal, Brown Swiss Sale Service, mgr

3/17/10: Hutchinson, KS Kansas State Sale, Massey Sales Service, mgr.
3/18/10: Quarryville PA  Welk-Shade Family & Friends Sale, The Cattle Exchange, mgr.

3/19/10: Frederick MD Greenlea Dreams; Richard Green, host; MD-Hillbrook, mgr.
3/19/10: Fond du Lac WI Lost Elm Dispersal, The Luttropps, Modern Associates, mgr.

3/20/10: Weyauwega, WI Waupaca-Waushara Show Opportunity Sale , Waupaca-Waushara Co. Holstein Breeders, mgrs.
3/20/10: West Union IA Iowa Spring Sale, Fayette Co. Fairgrounds

3/20/10: Frederick MD March Madness VIII , MD-Hillbrook, mgr.
3/20/10: Brooklyn, WI Dual County Sale, Green/Rock Holstein Breeders, mgr.
3/24/10-3/31/10: Belding MI Michigan-Indiana Spring Foundation Online Edition, BovineBid host, CanAm Sales, mgr.

3/25/10: East Lansing MI MI Michigan Indiana Spring Foundation Sale, managed by CanAm Sales Management, sponsored by Michigan and Indiana Holstein Associations, Duane Molhoek, Sale Chairman. Live Auction Webcast
3/26/10: Fond du Lac WI Siemers Spring Showcase, Siemers Holsteins, hosts; Great Northern Land & Cattle Co., Inc., mgr., Cattle Exchange, auctioneer.

3/26/10: East Lansing, MI Spartan Spectacular Sale, MI State University Dairy Club, host
Click here for more coming sales and events 
PHOTO OF THE DAY
Emily Lyons was awarded the Kyle Mitchell Outstanding Junior Memorial Award at the recent Illinois Junior Holstein Spring Thing. Presenting the award are Kyle's brother, Aaron, and IJHA Advisor, Melissa Irwin. Kyle was a well-known and accomplished Junior Holstein member who sadly passed away in July 2008. More pictures and results from the Spring Thing can be seen on the All Breeds Blog!
Click here to submit an entry for photo of the day 

2,010,322 Total Visits - Now that's what I call popular!

Visitors, friends, fans and followers - thanks for making 2009 a great year at HolsteinWorld.com! The final tally for visits to our site last year is a whopping 2,010,322!!! This is the THIRD year in a row that total visits to the site have surpassed the 2 million mark and we are ecstatic! Again, thank you for visiting and helping us to reach this impressive milestone. These numbers indicate that HolsteinWorld.com truly is THE most popular online resource for breeders and a dairy cattle enthusiasts around the world!

Taking a closer look at the numbers, the average number of visits per day was 5,507 and the average number of unique visitors per month was 34,960. The average time spent on the site was 9 minutes and 17 seconds. The most popular month was October with 6,542 average visits per day, 202,811 total visits for the month from 38,806 unique visitors.

2009 was also the year that we dived into the social media outlets of Facebook and Twitter. To date we have been requested to be friends with 574 people and have a great group of 3,016 (and growing) fans on Facebook. Not a friend or fan yet? Visit our fan page at www.facebook.com/HolsteinWorld. In the Twitterverse, we have tweeted 283 times and are being followed by 404 people and organizations. You can join the group by following us at www.twitter.com/holstein_world.

We are excited for a great year of visitor and friend/fan/follower growth ahead and think 2010 is off to a great start! January statistics of HolsteinWorld.com report an average of 5,722 visits per day! Plan on seeing more news, more photos, more video and more fun messages from our team as we cover industry events in the coming year. We give you MORE!

Interested in joining the ever-growing number of breeders who promote their herds on our site with a banner or their very own website? Contact myself or Katy anytime!

Sarah - sschmidt@dairybusiness.com or 866.548.5604
Katy - kjohnson@dairybusiness.com or 800.334.1904 x. 242

6437 Collamer Rd. East Syracuse, NY 13057-1031 | Phone: 315-703-7979 | Toll Free: 800-334-1904
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