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SONNEK FILES

Sonnek File: February 4, 2010
Positive Promoting!

Consumers today are driven more by their feelings when purchasing products at their local stores. Think of the choices you have when purchasing shampoo or any other product. The images the general public sees in commercials, news reports, and print are very important to ensure they are willing to buy the products. The dairy industry has been taking a hit in the image department from the videos and “investigative reporting” that’s has been done recently and is scheduled in the near future. It is our responsibility in the dairy industry to work together to ensure we are keeping positive images on the front page instead of the negative ones.

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NEWS


Feb 9, 2010
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FEATURED SALES
2/04/10-2/10/10: Belding MI Kingsmill Online ET Sale, hosted by BovineBid, CanAm Sales, mgr.

2/09/10-2/13/10: Cedar Vale KS Sweetheart Sale, online at wheatlandag.com, Wheatland Ag, Inc., mgr.

2/12/10: Lebanon PA The CTPI Sale, Daniel Brandt & Landis Marketing, co-mgrs.
2/27/10: Elkhorn WI Parade of Perfection II, Butler-Fellers Auctions Inc., mgrs.
PHOTO OF THE DAY
Little Helpers - twins Thomas & Anthony Lalande (17 months) "help" out in the barn at Ferme Blondin. Head to the blog for more from Blondin.

Winter White-Out

My high school basketball coach always emphasized that our team's offense was important, but it was a good defense that would win the game. And when it came to preaching good defense, his favorite line was: "You got to be on top of them like white on rice in a snowstorm!!!" Being from Minnesota, I naturally understood this expression. Snowstorms are a regular part of our winter weather scene. But I just have to say, yesterday's blizzard brought new meaning to this expression. Our big red barn, not more than 50 yards from the house, could not be seen!

You may be thinking, "That's lovely, Sarah, but what does that have to do with Holstein World?" Well, I share it with you for two reasons: 1. I firmly believe people related to agriculture have a genuine interest in what the weather is like in other places. 2. Weather like we had yesterday often allows for more 'in the house thinking' time and less 'out in the storm working' time. What occupies your thoughts during these kind of times? I'm thinking about all the web sites we've recently updated with classification and sale consignment information. You should check them out!

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